Let’s be honest—just “showing up” isn’t a strategy. Tossing out business cards like confetti or blindly adding LinkedIn contacts won’t cut it anymore. Networking must go well beyond casual exchanges if you want to stay relevant in today’s competitive business market. It's been my experience that networking without intention often comes across as just noise. Networking is about being strategic—building and nurturing authentic relationships that actually move your career or business forward (and help others along the way too). Intentional networking means developing professional connections with clear purpose and direction. Instead of showing up to events or connecting at random, identify specific goals, target the right people, and create relationships that foster mutual value.

"Clients value our consultative approach, where personalized service and industry expertise come together to deliver results that make a real impact." Kari Ellis

At WayPoint Consulting Partners, my team and I work in the financial services field, so we prioritize relationship-building within the industry. We’re passionate about helping experienced financial services professionals explore what’s next—and we partner with top-tier organizations across the country. Given the nature of our business, our networking strategy must include both targeted and intentional activity. For example, I focus on connecting with professionals, leaders, and decision-makers who understand the nuances of finance. Whether it’s exploring career opportunities, partnerships, or exchanging insights, I make it a point to engage with those who speak the same business language. It’s all about being purposeful in your approach, focusing on quality over quantity, and consistently engaging in meaningful interactions that support personal and professional growth. To maximize your networking opportunities, start by laying strong foundations. In this LinkedIn blog, I'm sharing five essential tips to help you master intentional networking. www.waypointconsultingpartners.com

5 Essential Tips To Master Intentional Networking

1. Know Your Purpose and Targets

Successful networking starts with clarity. Define your objectives: Who do you want to connect with, and why? Whether it's potential clients, mentors, or collaborators, understanding your goals ensures every interaction serves a purpose. Research those you hope to connect with to personalize your approach and demonstrate genuine interest.

2. Create a Plan of Action of Action

Outline a clear strategy for reaching out. This includes choosing the right platforms and channels to connect, whether through industry events, social media, or professional associations. Prepare talking points or questions that resonate with your contact's interests or challenges. A structured approach shows professionalism and respect for their time.

3. Engage Authentically

Authentic engagement is the secret sauce of successful networking. If you’re just handing out business cards like Halloween candy, don’t be surprised when no one remembers you. People can smell fake a mile away—so show up as yourself, listen like you mean it, and strive to make real connections. Engage authentically by listening actively, sharing insights, and offering assistance where possible. Remember, networking is about mutual benefit and relationship-building.

4. Follow Up with Purpose

Effective networking doesn’t end with the initial conversation. Follow up (within a week of initial meeting) with purpose. Send a personalized message referencing your discussion, and suggest next steps or ways to collaborate further. Demonstrate reliability and commitment to nurturing the relationship beyond the first meeting.

5. Use Technology Wisely

While AI tools like ChatGPT can assist in gathering insights or managing contacts, it should enhance—not replace—human interaction. Leverage technology to support your networking efforts, such as maintaining organized contact lists or scheduling reminders for follow-ups. Balance efficiency with genuine engagement to build lasting connections. Avoid the temptation to rely solely on automated tools or AI. While technology can streamline processes, genuine connections are built through human interaction.



Leverage intentional networking to set you apart from your competitors. When you focus on authenticity, purpose, and meaningful engagement, you have the opportunity to cultivate relationships that are enriching personally and professionally. Remember, every connection has the power to open doors—so stay intentional, lead with authenticity, and watch your network grow into something truly valuable.